Using Video Content to Boost Website Visits: A Step-by-Step Guide
Struggling to get more eyes on your website? You’re not alone. With so much competition online, standing out requires more than just great writing—it demands engaging, shareable content. And guess what? video marketing is one of the most powerful ways to drive traffic, improve SEO, and keep visitors hooked.
At TheBizWizAcademy, we’ve helped 1,000+ entrepreneurs leverage video to grow their online businesses—without expensive equipment or a Hollywood budget. Whether you’re running a side hustle or scaling a full-time brand, this guide will show you exactly how to use video content to boost website visits (and even monetize it!).
Let’s dive in.
Why Video Marketing is a Game-Changer for Traffic Growth
Before we get into the how, let’s talk about the why.
✅ Higher engagement: People spend 88% more time on pages with video ().
✅ Better SEO: Google prioritizes pages with video—especially if you optimize them correctly.
✅ More Shares: Videos are 5x more likely to be shared than text posts ().
✅ Higher Conversions: Including a video on a landing page can increase conversions by 80% ().
Bottom line? If you’re not using video, you’re leaving traffic, leads, and sales on the table.
Step 1: Choose the Right Type of Video for Your Goals
Not all videos are created equal. The key is matching the format to your audience and goals. Here are the best types of videos to boost website traffic:
1. Explainer Videos (Great for SEO & Engagement)
- What it is: Short (1-3 min) videos breaking down a concept, product, or service.
- Best for: Homepages, product pages, blog posts.
- Example: “How Our Online Business Blueprint Works in 90 Seconds”
2. Tutorials & How-To Videos (Perfect for Side Hustles)
- What it is: Step-by-step guides (e.g., “How to Start Dropshipping in 2024”).
- Best for: YouTube, blog embeds, social media.
- Pro Tip: Add a CTA (Call-to-Action) like “Get the full guide on our website!”
3. Behind-the-Scenes & Personal Stories (Builds Trust)
- What it is: Show your process, team, or customer success stories.
- Best for: Social media, email marketing.
- Example: “A Day in the Life of a 6-Figure Online Entrepreneur”
4. Live Videos & Webinars (Drives Immediate Traffic)
- What it is: Real-time Q&As, workshops, or interviews.
- Best for: Facebook, Instagram, LinkedIn.
- Monetization Tip: Offer a free webinar and upsell a course (like our Affiliate Marketing Mastery program).
Step 2: Optimize Videos for SEO (Get Found Easier)
Creating videos isn’t enough—you need people to find them. Here’s how to rank higher in search results:
✔️ Keyword-Optimize Titles & Descriptions
- Use tools like Google Keyword Planner or TubeBuddy to find high-traffic keywords.
- Example: Instead of “How to Make Money Online,” try “Side Hustle Ideas That Pay $1K/Month (2024 Guide).”
✔️ Add Transcripts & Closed Captions
- Google indexes text, so transcriptions help SEO.
- Use Rev.com or YouTube’s auto-captioning (then edit for accuracy).
✔️ Embed Videos in Blog Posts
- Combine video with written content for double the SEO power.
- Example: If you write “10 Best Side Hustle Ideas,” embed a video summarizing them.
✔️ Use Custom Thumbnails & Engaging Intros
- A strong thumbnail (bright colors, bold text) increases click-through rates.
- Keep intros under 5 seconds—get to the point fast!
Step 3: Promote Your Videos for Maximum Traffic
Publishing a video is just the start—now you need eyeballs. Here’s how to get more views and website clicks:
🚀 Share on Social Media (The Right Way)
- LinkedIn: Great for B2B and professional audiences.
- Instagram Reels/TikTok: Short, engaging clips with trending sounds.
- Facebook Groups: Share in niche communities (e.g., Entrepreneur Community groups).
🚀 Leverage Email Marketing
- Send videos to your email list with a clear CTA (“Watch now and visit our blog for more!”).
- Example subject line: “This 2-Minute Video Will Change How You [Do X]!”
🚀 Collaborate with Other Creators
- Guest appear on podcasts or YouTube channels.
- Example pitch: “I’d love to share my video marketing tips with your audience!”
🚀 Run Paid Ads (Even on a Budget)
- YouTube Ads: Target people searching for your keywords.
- Facebook/Instagram Ads: Retarget website visitors who watched part of your video.
Step 4: Monetize Your Video Content (Turn Traffic into Cash)
Traffic is great, but income is better. Here’s how to make money from your videos:
💰 Affiliate Marketing
- Promote products (like our Dropshipping Fundamentals course) and earn commissions.
- Example: “This tool helped me grow my traffic—check it out [affiliate link].”
💰 Sell Your Own Products/Services
- Use videos to demo a course, coaching, or digital product.
- Example: “Want the full breakdown? Join our Online Business Blueprint!”
💰 YouTube Ad Revenue (Long-Term Play)
- Once you hit 1,000 subscribers & 4,000 watch hours, you can earn from ads.
💰 Sponsorships & Brand Deals
– Companies pay for shoutouts if you have an engaged audience.
Final Thoughts: Your Video Marketing Action Plan
✅ Start small—even a 60-second phone video can drive traffic.
✅ Optimize for SEO (keywords, captions, blog embeds).
✅ Promote everywhere (social, email, collaborations).
✅ Monetize strategically (affiliate links, courses, sponsorships).
You’ve got this! video marketing might feel intimidating at first, but with consistent effort, it can become your #1 traffic source.
Ready to Take Your Online Business to the Next Level?
At TheBizWizAcademy, we help entrepreneurs like you master video marketing, SEO, and monetization—all for less than your daily coffee ($49/month).
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– Step-by-step video courses
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– Networking with successful entrepreneurs
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