Top Tools to Create and Market Course Bundles (And How to Turn Them Into a Side Hustle)
Struggling to sell your online courses one by one? What if you could package them into irresistible bundles that boost sales, increase customer value, and help you scale your online business faster?
Course bundling is a game-changer for online entrepreneurs—whether you’re just starting or already running a thriving e-learning business. By combining complementary courses into a single offer, you create more value for students and more revenue for yourself.
But here’s the catch: You need the right tools to make it happen.
In this guide, we’ll break down:
✅ The best platforms to create and host course bundles
✅ Must-have marketing tools to sell them effectively
✅ How to monetize bundles as a side hustle (even if you’re just starting)
Let’s dive in!
Why Course Bundling Works (And How to Profit From It)
Before we get into the tools, let’s talk strategy.
The Power of Bundling
- Higher perceived value – Customers feel like they’re getting a deal.
- Increased average order value – Instead of selling one course for $50, bundle three for $120.
- Better student outcomes – Bundles help learners get a complete solution (e.g., “Copywriting + Email Marketing + Sales Funnels”).
How to Monetize Course Bundles
- Upsell existing students – Offer a bundle as the “next step” after they finish a single course.
- Launch limited-time offers – Create urgency with “Bundle & Save” promotions.
- Partner with other creators – Combine your courses with complementary ones (e.g., a web designer + copywriter bundle).
- Use bundles as a lead magnet – Offer a free mini-course, then pitch a premium bundle.
Now, let’s talk tools.
Best Platforms to Create & Host Course Bundles
1. Teachable (Best for Beginners)
Why it’s great for bundling:
– Easy drag-and-drop course builder
– Built-in bundling feature (no coding required)
– Upsell & cross-sell options
Best for: Solo creators who want a simple, all-in-one solution.
Pricing: Starts at $39/month (Basic Plan).
2. Kajabi (All-in-One Powerhouse)
Why it’s great for bundling:
– Advanced bundling & membership options
– Built-in email marketing & sales funnels
– High-converting checkout pages
Best for: Entrepreneurs who want to sell courses, memberships, and digital products in one place.
Pricing: Starts at $119/month (Basic Plan).
3. Thinkific (Flexible & Scalable)
Why it’s great for bundling:
– Customizable course bundles with drip content
– Strong community & engagement features
– White-label options for branding
Best for: Coaches & agencies selling multiple courses.
Pricing: Free plan available; paid plans start at $49/month.
4. Podia (Best for Digital Product Bundles)
Why it’s great for bundling:
– Sell courses, memberships, and downloads in one bundle
– No transaction fees
– Simple, user-friendly interface
Best for: Creators selling mixed bundles (courses + templates + ebooks).
Pricing: Starts at $39/month.
Must-Have Marketing Tools to Sell Your Bundles
Creating bundles is just the first step—now you need to market them like a pro.
1. ConvertKit (Email Marketing)
- Why? Email is still the #1 way to sell online courses.
- Use it to:
- Nurture leads with automated sequences
- Send exclusive bundle offers to subscribers
- Segment audiences for targeted promotions
Pricing: Free up to 1,000 subscribers.
2. Canva (Design & Social Media Graphics)
- Why? Eye-catching visuals = more sales.
- Use it to:
- Create bundle promo images
- Design social media ads
- Make engaging infographics
Pricing: Free plan available; Pro starts at $12.99/month.
3. ThriveCart (High-Converting Checkout)
- Why? Reduces cart abandonment.
- Use it to:
- Add one-click upsells to bundles
- Offer payment plans
- A/B test checkout pages
Pricing: One-time fee of $495 (lifetime access).
4. Facebook & Instagram Ads (Paid Traffic)
- Why? Scale your bundle sales fast.
- Use it to:
- Retarget website visitors
- Run lookalike audiences
- Test different bundle offers
Pro Tip: Start with a small budget ($5/day) and scale what works.
How to Turn Course Bundles Into a Side Hustle
You don’t need a huge audience or expensive tools to start. Here’s how to make your first $1,000 with course bundles:
Step 1: Start Small (Repurpose What You Have)
- Bundle 2-3 existing mini-courses or workshops.
- Example:
- “Social Media Starter Pack” = Instagram Basics + Canva Templates + Content Calendar Guide
Step 2: Price Strategically
- Offer a discount (e.g., $97 instead of $150 if bought separately).
- Use payment plans (e.g., 3 x $33).
Step 3: Promote to Your Existing Audience
- Email your list: “New Bundle Alert: Get [X] + [Y] for [Z]% Off!”
- Run a limited-time challenge (e.g., “5-Day Bundle Launch Challenge”).
Step 4: Partner with Other Creators
- Find complementary course creators (e.g., a web designer + copywriter).
- Split profits 50/50.
Step 5: Scale with Paid Ads & Affiliates
- Once you have proof of concept, invest in ads.
- Recruit affiliates to promote your bundle for a commission.
Final Thoughts: Your Next Steps
Course bundling is one of the fastest ways to grow your online business—whether you’re just starting or looking to scale.
Here’s your action plan:
1️⃣ Pick a platform (Teachable, Kajabi, or Thinkific).
2️⃣ Bundle 2-3 related courses (or create a new mini-course).
3️⃣ Market it with email + social media (use Canva & ConvertKit).
4️⃣ Test pricing & offers (discounts, payment plans, challenges).
5️⃣ Scale with ads & partnerships once you see traction.
Remember: You don’t need perfection—just action. Start small, iterate, and watch your side hustle grow!
Want More? Join TheBizWizAcademy’s Networking Community to get feedback on your course bundles and connect with 1,000+ entrepreneurs who’ve been where you are. All for less than your daily coffee ($49/month). 🚀
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What’s your biggest challenge with course bundling? Drop a comment below—we’d love to help!
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