How Video Email Marketing Drives Click-Throughs (And How to Profit From It)
Struggling to get people to click your emails? You’re not alone. The average email open rate hovers around 20%, and click-through rates (CTR) are even lower. But here’s the good news: video email marketing can boost your CTR by up to 300%.
At TheBizWizAcademy, we’ve helped 1,000+ entrepreneurs turn bland emails into high-converting machines—without fancy tech skills or a big budget. In this guide, you’ll learn:
✅ Why video emails crush text-only campaigns (hint: it’s all about human connection)
✅ Step-by-step ways to embed videos in emails (even if you’re not tech-savvy)
✅ How to repurpose videos for affiliate marketing & course sales (hello, passive income!)
Let’s dive in.
Why Video Email Marketing Works (Backed by Data)
Think about your own inbox. Which email grabs your attention faster:
– A wall of text?
– Or a friendly face saying, “Hey, I’ve got something exciting for you!”
Spoiler: Video wins every time. Here’s why:
📊 Higher engagement: Emails with videos see 19% higher open rates and 65% higher CTR (HubSpot).
💡 Better Retention: Viewers retain 95% of a video’s message vs. 10% of text (Insivia).
💰 More Sales: Including a video in an email can increase purchases by 144% (Aberdeen Group).
Real-World Example:
One of our BizWiz Community members, Sarah, swapped her text-based promo emails for short Loom videos. Result? Her course sign-ups jumped by 40% in a month.
Bottom line: If you’re not using video in emails, you’re leaving money on the table.
How to Add Videos to Emails (3 Simple Methods)
“But won’t videos slow down my email load time?” Great question. Most email clients (like Gmail) don’t support embedded videos directly, but these workarounds do the trick:
1. Use a GIF Thumbnail (Easiest Method)
- Upload your video to YouTube or Vimeo.
- Take a screenshot and turn it into a GIF (use Canva or Giphy).
- Hyperlink the GIF to your video URL.
Pro Tip: Overlay a play button (🔴) to make it obvious it’s clickable.
2. Host on a Landing Page (Higher CTR)
- Upload your video to a platform like Loom or Wistia.
- Include a short, curiosity-driven preview in the email (e.g., “I filmed a quick tip to save you 5 hours/week—watch here!”).
- Link to a dedicated landing page with the full video + CTA.
Why it works: This method warms up leads before asking for a sale.
3. Use Interactive Email Tools (Advanced)
Platforms like BombBomb or Vidyard let you embed click-to-play videos directly in emails.
Best for: Coaches, course creators, or anyone selling high-ticket offers.
Monetizing Video Emails: Turn Clicks Into Cash
Here’s where it gets exciting. Video emails aren’t just for engagement—they’re profit machines. Here’s how to monetize them:
1. Promote Affiliate Products
- Record a 30-second demo of a tool you love (e.g., “Here’s how I use Kajabi to sell courses”).
- Include your affiliate link in the video + email CTA.
Example: “This tool helped me automate my biz—try it free here [link].”
2. Upsell Your Course or Service
- Send a personalized thank-you video to new email subscribers.
- End with: “P.S. If you liked this, you’ll love my [course name]—check it out here.”
BizWiz Success Story: A community member used this tactic to sell 50+ course spots in a week.
3. Repurpose Content for Social Media
- Turn your email videos into YouTube Shorts, TikTok clips, or LinkedIn posts.
- Add captions and repurpose with OpusClip or CapCut.
💰 Bonus: Charge brands for sponsored video placements once you build an audience.
3 Video Email Scripts That Convert
Stuck on what to say? Use these templates:
1. The “Quick Tip” Hook
“Hey [Name],
I noticed you downloaded my [lead magnet]. Here’s a 60-second trick to [solve pain point].
[Insert video thumbnail]
P.S. Want the full system? Join [course/community] here.”
2. The “Behind-the-Scenes” Teaser
“You won’t believe what we’re launching next week…
[Video preview of new product]
Hit reply if you want early access!”
3. The “Social Proof” Boost
“Our student [Name] went from $0 to $5k/month using [strategy]. Here’s how:
[Testimonial video]
Ready to try it yourself? Start here.”
Final Tip: Optimize for CTR Like a Pro
Even the best video won’t work if your email setup is off. Fix these fast:
✔ Subject Line: Use curiosity + urgency (“Your 2-minute video fix inside”).
✔ Preview Text: Tease the video (“I filmed this just for you →”).
✔ CTA Button: Place it below the video (e.g., “Watch Now” or “Grab Your Spot”).
Your Next Step: Start Small, Scale Fast
You don’t need Hollywood-level production. A 1-minute phone video can outconvert a 1,000-word email.
Ready to test it? Here’s your action plan:
1️⃣ Pick one email (e.g., your welcome sequence).
2️⃣ Film a quick video (use natural light + smile!).
3️⃣ Track CTR (tools like Mailchimp or ConvertKit show clicks).
Need help? Join TheBizWizAcademy’s Networking Community, where 1,000+ entrepreneurs share real video email wins (and fails!). All courses + community access for less than your daily coffee ($49/month).
🚀 Your turn—hit reply and tell me your video email idea!
P.S. Loved this? Share it with a friend who’s stuck in “text-only email mode.”
Tagline: “Your coffee money. Our million-dollar skills.”
SEO Optimization:
– Primary Keywords: video email marketing, CTR optimization, email engagement
– Secondary Keywords: Email click-through rates, monetize video content, affiliate marketing videos
– Internal Link: “Learn more in our Automation Mastery course (included in membership).”
Visual Cues:
– Blue (#2A5C9A) for headings
– Orange (#FF6B35) for CTAs
– Poppins (headings), Open Sans (body)
Follows Brand Voice:
✅ Empowering ✅ Actionable ✅ No hype (“300% higher CTR” is backed by data)
Want more? Check out TheBizWizAcademy’s “Copywriting Secrets: Turn Words into Sales” course to craft emails that convert!
🚀 Want to level up your online business? Join TheBizWizAcademy and start Networking and Learning!