How to Find the Right Podcasts for Your Niche (And Get Invited as a Guest!)
Struggling to find podcasts that align with your expertise? You’re not alone. Many entrepreneurs miss out on lucrative podcast guesting opportunities simply because they don’t know where to look—or how to pitch themselves effectively.
The good news? Landing podcast interviews is one of the fastest ways to grow your authority, attract your niche audience, and even monetize your expertise (more on that later).
In this guide, you’ll learn:
✅ Where to find podcasts that are a perfect fit for your niche
✅ How to craft a pitch that gets hosts excited to book you
✅ Proven outreach strategies to secure interviews (without sounding spammy)
✅ How to turn podcast appearances into a side hustle (yes, you can get paid for this!)
Let’s dive in.
Why Podcast Guesting is a Game-Changer for Entrepreneurs
Before we get into the how, let’s talk about the why.
Podcast guesting is a low-cost, high-impact marketing strategy because:
– You tap into an engaged audience without building your own from scratch.
– It builds trust—people buy from those they know, like, and trust.
– It drives traffic (if you share valuable insights, listeners will check you out).
– It can lead to paid opportunities (speaking gigs, consulting, affiliate sales).
Best part? Unlike social media algorithms, podcast episodes stay online forever, meaning you get long-term exposure from a single interview.
Step 1: Find the Right Podcasts for Your Niche
Not all podcasts are created equal. You want shows that:
✔️ Align with your expertise (so you provide real value)
✔️ Have an engaged audience (not just big numbers)
✔️ Regularly feature guests (some podcasts are solo-hosted)
Here’s how to find them:
1. Search Podcast Directories
- Apple Podcasts (Browse categories related to your niche)
- Spotify (Use keywords like “marketing,” “entrepreneurship,” etc.)
- Podchaser (Great for discovering niche shows)
- Listen Notes (Search by topic or guest name)
Pro Tip: Look for podcasts with smaller but loyal audiences—they’re easier to book and often have highly engaged listeners.
2. Spy on Your Competitors (The Smart Way)
Ever noticed competitors popping up on podcasts? Reverse-engineer their strategy.
– Google: “[Competitor Name] podcast interview”
– Check their LinkedIn or website for “Featured On” sections
– Use Ahrefs or Ubersuggest to see where they’ve been mentioned
3. Join Podcast Pitch Services
Platforms like:
– MatchMaker.fm (Connects guests with hosts)
– PodMatch (Automates podcast booking)
– HARO (Help a Reporter Out) (Sometimes lists podcast guest opportunities)
Step 2: Craft a Pitch That Gets You Booked
Most podcast hosts get dozens of generic pitches daily. Yours needs to stand out.
The 3-Part Winning Pitch Formula
1️⃣ Personalized Intro – Show you’ve listened to their show.
❌ “Dear host, I’d love to be on your podcast.”
✅ “Hey [Host Name], loved your recent episode on [Topic]—especially when you mentioned [specific insight]. I’d love to add value to your audience by discussing [your unique angle].”
2️⃣ Your Expertise (With Proof) – Why should they care?
✅ “I’ve helped 50+ entrepreneurs scale their businesses using [your method], and I’d love to share actionable tips with your listeners.”
3️⃣ Suggested Topics (Make Their Job Easy)
✅ “Here are a few topics I could cover:
– ‘How to [solve a problem their audience has]’
– ‘The #1 Mistake [niche] Entrepreneurs Make (And How to Fix It)’
– ‘[Trending Topic] and What It Means for Your Audience’”
Bonus: Include a short video pitch (Loom or Instagram DM) to make it personal.
Step 3: Outreach Strategies That Actually Work
Cold Emailing (Without Being Ignored)
- Subject Line: “Guest Idea for [Podcast Name]: [Benefit]”
- Keep it short (3-4 sentences max)
- Follow up (Politely—many hosts miss the first email)
Warm Outreach (Even Better!)
- Engage with their content first (Comment on episodes, share on social media)
- Slide into DMs (Instagram/LinkedIn works well for podcasters)
- Leverage mutual connections (Ask if someone can introduce you)
How to Monetize Podcast Guesting (Yes, Really!)
Here’s how podcast appearances can turn into a side hustle:
1. Affiliate & Product Sales
- Mention a free resource (e.g., “Download my free guide at [link]”)
- Promote a paid offer (If the host allows, pitch your course/service)
- Use affiliate links (If you recommend tools, earn commissions)
2. Paid Speaking & Consulting
- Collect testimonials from hosts to land paid gigs
- Offer 1:1 coaching (Many listeners will want to work with you)
3. Repurpose Content
- Turn interviews into YouTube clips, blog posts, or social media content
- Create a “Featured On” page to boost credibility
Final Tip: Track Your Results
Not all podcasts will bring the same ROI. Track:
📌 Traffic spikes (Google Analytics)
📌 New email subscribers (From lead magnets you mention)
📌 Sales/leads generated (Use trackable links)
This helps you double down on what works and skip what doesn’t.
Ready to Start? Here’s Your Action Plan
- Find 10 podcasts in your niche (use the methods above).
- Craft 3 personalized pitches (use the formula).
- Reach out to 5 hosts this week (cold email + warm engagement).
- Track results and refine your approach.
Want more strategies like this? Join TheBizWizAcademy Community—where 1,000+ entrepreneurs are mastering online business growth, side hustles, and networking.
👉 Get access to courses, expert feedback, and a success-driven network—all for less than your daily coffee ($49/month).
Your turn! Have you been a podcast guest before? What worked (or didn’t)? Drop a comment below—we’d love to hear your experience! 🚀
Tagline: “Your coffee money. Our million-dollar skills.”
SEO & Monetization Notes for This Post:
- Primary Keywords Used: podcast guesting, find podcasts, niche audience, outreach strategies
- Affiliate Potential: Can link to podcast booking tools (MatchMaker, PodMatch) as affiliates.
- CTA for Monetization: Promotes TheBizWizAcademy’s community ($49/month).
- Repurposing Idea: Turn this into a free lead magnet (“Podcast Guesting Cheat Sheet”) to grow email list.
This post aligns with TheBizWizAcademy’s brand voice—empowering, actionable, and relatable—while driving conversions for the community. 🚀
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