Crafting the Perfect Podcast Pitch Email: A Step-by-Step Guide to Landing Guest Spots
So, you want to be a podcast guest? Smart move! Podcast guesting is one of the best ways to grow your personal brand, establish authority, and drive traffic to your business—without spending a dime on ads.
But here’s the catch: Most podcast pitches fail.
Why? Because they’re either too generic, too salesy, or just plain boring.
The good news? You don’t have to be one of those failed pitches.
In this guide, we’ll break down exactly how to craft a podcast pitch email that gets you booked—plus follow-up tactics to seal the deal.
And guess what? This skill alone can become a lucrative side hustle (more on that later).
Let’s dive in!
Why Podcast Guesting is a Game-Changer for Your Business
Before we get into the nitty-gritty of podcast pitch emails, let’s talk about why this strategy is worth your time:
✅ Authority Boost – Being a guest positions you as an expert.
✅ Free Exposure – Tap into an engaged audience without paid ads.
✅ Backlinks & SEO Benefits – Most hosts link to your website.
✅ Networking Goldmine – Build relationships with influencers.
But here’s the kicker: You can monetize this skill.
How to Turn Podcast Pitching Into a Side Hustle
If you get good at crafting high-converting podcast pitch emails, you can offer this as a service to:
– Coaches & Consultants (who want more visibility)
– Authors (promoting their books)
– Startups (needing PR)
Charge $200–$500 per pitch package (including research + follow-ups). Not bad for a skill you can learn in an afternoon, right?
Now, let’s get into how to write a pitch that actually works.
Step 1: Research the Right Podcasts (No Spray-and-Pray!)
Mistake #1: Sending the same generic pitch to 100 podcasts.
Better Approach: Target shows that actually fit your expertise.
How to Find the Perfect Podcasts:
🔍 Search Apple Podcasts/Spotify – Use keywords related to your niche.
📌 Check PodcastGuests.com – Many hosts post guest requests.
📊 Look at Past Episodes – Do they interview people like you?
Pro Tip: Focus on mid-sized podcasts (1K–50K downloads)—they’re easier to book than mega-shows but still have an engaged audience.
Step 2: Craft a Killer Subject Line (The Make-or-Break Moment)
Your subject line decides whether your email gets opened or trashed.
❌ Bad: “Guest Inquiry” (Too vague)
❌ Worse: “Want to Be on Your Podcast?” (Boring)
✅ Better: “3 Unconventional [Niche] Strategies Your Audience Will Love”
✅ Best: “Would Your Listeners Want a Step-by-Step Guide to [Problem You Solve]?”
Why This Works: It’s specific, benefit-driven, and personalized.
Step 3: Write a Pitch That Gets You Booked (Template Inside!)
Here’s the exact structure that converts:
1. Personalize the Opener
❌ “Dear Host,”
✅ “Hey [First Name], I loved your episode on [Topic]—especially when you mentioned [Specific Insight].”
Why? Shows you actually listened.
2. Introduce Yourself (Briefly!)
❌ “I’m a business coach with 10 years of experience…” (Too long)
✅ “I help [Target Audience] achieve [Result]—like when I helped [Client] 3X their revenue in 90 days.”
Keep it short & results-focused.
3. Pitch Your Topic (The Golden Nugget)
❌ “I can talk about marketing.” (Too broad)
✅ “I’d love to share ‘The 3 Overlooked Strategies That Helped My Clients Scale to $50K Months’—perfect for your audience of [Their Ideal Listener].”
Pro Tip: Offer 2–3 topic ideas to give the host options.
4. Include a Call to Action (Make It Easy to Say Yes)
❌ “Let me know if you’re interested.” (Weak)
✅ “Would next Tuesday or Thursday work for a quick chat? Here’s my Calendly: [Link].”
Bonus: Attach a short media kit (headshot, bio, past features).
Step 4: Follow Up Like a Pro (Most Pitches Get Ignored the First Time)
Fact: 70% of podcast hosts won’t reply to your first email.
But follow-ups can double your response rate.
Follow-Up Email Template:
“Hey [Name], just circling back on this! If the timing isn’t right, no worries—would love to stay on your radar for future episodes. Either way, keep up the great work with [Podcast Name]!”
When to Send:
– First follow-up: 5–7 days after initial email
– Second follow-up: 7–10 days later (if no reply)
Pro Move: Engage with their content (comment on LinkedIn, share an episode) before following up.
Step 5: Monetize This Skill (Turn Pitching Into a Side Hustle)
Once you’ve mastered podcast pitch emails, you can:
💰 Offer Pitching as a Service (Charge $200–$500 per client)
💰 Land High-Ticket Clients (Agencies pay for PR outreach)
💰 Create a Course (Teach others how to do it)
Example: One of our Biz Wiz Academy students made $3,000/month just by pitching podcasts for coaches.
Final Thoughts: Your Blueprint to Podcast Guesting Success
Here’s your action plan:
1. Find 10–20 podcasts that fit your niche.
2. Craft personalized pitches (use the template above).
3. Follow up strategically (most bookings happen after 2–3 touches).
4. Rinse & repeat—consistency is key!
Remember: Every “no” gets you closer to a “yes.”
Ready to start pitching? You’ve got this! 🚀
Want More Side Hustle Strategies?
Join The Biz Wiz Academy—where 1,000+ entrepreneurs are turning skills like this into income streams. All courses + community for less than your daily coffee.
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What’s your biggest struggle with podcast pitching? Drop a comment below—we’d love to help!
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