Latest posts
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7 Brands Nailing Email Accessibility (+ Key Takeaways)
7 Brands Nailing Email Accessibility (+ Key Takeaways) Introduction Did You Know? 98% of Emails Fail Basic Accessibility Standards Imagine crafting the perfect email compelling copy, stunning visuals, irresistible offers only to discover that 15% of your audience can’t even read it. That’s the harsh reality for brands ignoring email accessibility. For the 2.2 billion…
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Creating Accessible Email Forms: UX Best Practices
Creating Accessible Email Forms: UX Best Practices Introduction Why Accessible Email Forms Are a Game-Changer for UX (And How Most Are Failing) Did you know that 15% of the world’s population lives with some form of disability? Yet, shockingly, over 70% of email forms still exclude these users with poor accessibility practices. Every time someone…
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Why Plain Text Emails Matter for Accessibility (+ Templates)
Why Plain Text Emails Matter for Accessibility (+ Templates) Introduction The Hidden Power of Plain Text Emails: Why Simplicity Wins in Accessibility Did you know that over 1 billion people worldwide live with some form of disability? For many, flashy HTML emails aren’t just annoying they’re completely unreadable. While marketers obsess over eye-catching designs and…
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Top 10 Tools to Test Email Accessibility in 2024
Top 10 Tools to Test Email Accessibility in 2024 Introduction Did You Know? 1 in 4 Emails Fails Basic Accessibility Checks Imagine spending hours crafting the perfect email campaign compelling copy, stunning visuals, and irresistible CTAs only to discover that a quarter of your audience can’t even read it. For millions of users with disabilities,…
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Designing Mobile-Optimized Accessible Emails: Best Practices
Designing Mobile-Optimized Accessible Emails: Best Practices Introduction Why Mobile-Optimized Accessible Emails Are No Longer Optional Did you know that over 60% of emails are now opened on mobile devices? Yet, shockingly, nearly 40% of marketers still don’t design their emails with mobile users in mind. The result? Broken layouts, unreadable text, and frustrated subscribers who…
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ADA & WCAG Email Compliance: What You Must Know
ADA & WCAG Email Compliance: What You Must Know Introduction Did You Know Your Emails Could Be Excluding Millions of Users? Imagine crafting the perfect email campaign engaging copy, stunning visuals, irresistible offers only to discover that 26% of your audience can’t properly access it. That’s the reality for businesses ignoring ADA and WCAG compliance…
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Best Fonts for Accessible Emails: Size, Style & Readability
Best Fonts for Accessible Emails: Size, Style & Readability Introduction Did You Know? Over 1 Billion People Struggle to Read Your Emails Due to Poor Font Choices Imagine crafting the perfect email compelling subject line, engaging content, irresistible call-to-action only for your audience to delete it without a second glance. Why? Because they literally couldn’t…
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Making Emails Screen Reader-Friendly: A 2024 Guide
Making Emails Screen Reader-Friendly: A 2024 Guide Introduction Why Screen Reader-Friendly Emails Are No Longer Optional Imagine sending an email to 100 people only to realize that 15 of them couldn’t read it. That’s the harsh reality for millions of visually impaired users who rely on screen readers. In 2024, accessibility isn’t just a legal…
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Choosing the Right Color Contrast for ADA-Compliant Emails
Choosing the Right Color Contrast for ADA-Compliant Emails Introduction Why Color Contrast in Emails Could Make or Break Your Campaign Imagine sending out a beautifully designed email campaign only to realize that nearly 15% of your audience can’t read it. That’s the harsh reality for businesses that overlook ADA-compliant color contrast. Accessibility isn’t just a…
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How to Write Alt Text for Accessible Emails: A Step-by-Step Guide
How to Write Alt Text for Accessible Emails: A Step-by-Step Guide Introduction Did You Know? 1.3 Billion People Rely on Alt Text Is Your Email Leaving Them Out? Imagine crafting the perfect email campaign compelling copy, stunning visuals, flawless design only to realize 15% of your audience can’t access its core message. For the 1.3…