Case Study: Doubling Sales with Course Bundling – Your Blueprint to Online Business Success
Struggling to boost your course sales? You’re not alone. Many online entrepreneurs hit a plateau, wondering how to scale without burning out.
But what if you could double your revenue without creating a whole new course?
That’s exactly what happened when we tested course bundling—a simple yet powerful strategy that skyrocketed sales for one of our BizWiz Academy members.
In this case study, we’ll break down:
✅ The exact bundle strategy that doubled sales
✅ How to price bundles for maximum conversions
✅ Real-world examples from our entrepreneur community
✅ Actionable steps to implement this today
Plus, we’ll show you how to turn this into a side hustle or passive income stream.
Let’s dive in!
Why Course Bundling Works (And Why You Should Do It)
Course bundling isn’t just about slapping two products together—it’s about solving a bigger problem for your audience.
Here’s why it’s a game-changer:
✔ Higher perceived value = More sales
✔ Lower refund rates (bundles feel like a bigger investment)
✔ Upsell opportunity for existing customers
✔ Less effort than launching a new course
Real-World Example:
One of our BizWiz Academy students, Sarah, was selling a $99 social media course but struggling to scale. After bundling it with her $49 Canva templates pack, she launched a $129 “Social Media + Design Bundle”—and sales doubled in 30 days.
Why? Because her audience didn’t just want knowledge—they wanted a complete solution.
Step-by-Step: How to Bundle Your Courses for Maximum Profit
1. Identify Complementary Courses (Or Create Them!)
The best bundles solve a connected problem.
✅ Example Bundles That Sell:
– Copywriting Course + email marketing Templates
– dropshipping Fundamentals + Shopify Store Setup Guide
– YouTube Growth + Video Editing Shortcuts
💡 Pro Tip: If you only have one course, bundle it with bonuses (checklists, swipe files, templates).
2. Price for Psychology (Not Just Profit)
Bundles should feel like a no-brainer deal.
✅ The 30% Rule:
– Individual course: $100
– Bonus resource: $50
– Bundle price: $120 (20% discount) → Feels like a steal!
🚀 BizWiz Hack: Test different price points in your community before launching.
3. Market the Bundle as a “Done-for-You” Solution
People don’t buy courses—they buy results.
✅ Weak: “Get two courses for less!”
✅ Strong: “The Ultimate social media Pack: Post Like a Pro & Grow Faster (Without Wasting Time)”
💡 Use urgency: “Limited-time bundle—ends Sunday!”
How to Monetize This as a Side Hustle
Don’t have your own courses yet? No problem! You can still profit from bundling:
1. Resell Bundled Courses (Affiliate Model)
✅ Find creators with complementary courses.
✅ Negotiate a bundle partnership (you promote, split profits).
✅ Example: “Get X’s Copywriting Course + Y’s Funnel Guide for 20% off!”
2. Create “Done-for-You” Resource Bundles
✅ Sell templates, scripts, or swipe files as add-ons.
✅ Example: “YouTube Script Bundle + 10 Hook Templates” ($47).
3. Offer Bundle Consulting
✅ Help other entrepreneurs bundle their courses (charge per project or % of sales).
Real Results from The BizWiz Academy Community
Here’s what our members have achieved with bundling:
📈 Mark (dropshipping Expert)
– Before: $2,000/month (single course)
– After: $5,000/month (added a “Beginner’s Bundle”)
🔥 Lisa (Fitness Coach)
– Bundled her meal plans + workout guides → 3x more sales
💡 Key Takeaway: Bundling works in any niche—you just need the right strategy.
Your Action Plan (Start Today!)
1️⃣ Audit Your Offers – What can you bundle?
2️⃣ Test Pricing – Use the 30% discount rule.
3️⃣ Promote as a Solution – “Get X + Y for [result].”
4️⃣ Track & Optimize – Adjust based on sales data.
🚀 Ready to scale? Join The BizWiz Academy and get:
✔ Step-by-step course bundling training
✔ Feedback from 1000+ entrepreneurs
✔ All courses + community for less than your daily coffee ($49/month)
👉 ****
Final Thought:
Course bundling isn’t just a tactic—it’s a profit-multiplier. Whether you’re looking to grow your business or start a side hustle, this strategy works.
Your turn: What’s the first bundle you’ll create? Drop it in the comments! 👇
OnlineBusinessBlueprint #SideHustleIdeas #BundleSuccess
🚀 Want to level up your online business? Join TheBizWizAcademy and start Networking and Learning!