A/B Testing Your Course Bundle Landing Pages: Boost Conversions Like a Pro
You’ve put in the work—creating an amazing course bundle that solves a real problem for your audience. But if your landing page isn’t converting, all that effort goes to waste.
The solution? A/B testing.
A/B testing (or split testing) lets you compare two versions of your landing page to see which one drives more sign-ups, sales, or engagement. And the best part? You don’t need a fancy budget or tech skills to get started.
In this guide, we’ll break down how to A/B test your course bundle landing pages—so you can optimize for higher conversions, more sales, and a thriving online business.
Let’s dive in!
Why A/B Testing Matters for Course Bundles
Before we get into the how, let’s talk about the why.
A well-optimized landing page can be the difference between:
✅ A flood of enrollments (cha-ching 💰)
❌ Crickets (and wasted potential)
Here’s why A/B testing is a non-negotiable for online entrepreneurs:
– Small tweaks = Big results – Changing a single headline, button color, or testimonial placement can boost conversions by 20% or more.
– Data > Guesswork – Instead of assuming what works, you’ll know exactly what resonates with your audience.
– Higher ROI – More conversions mean more revenue from the same traffic.
Real-World Example:
One of our BizWiz Academy members, Sarah, tested two versions of her “social media Domination” course bundle landing page:
– Version A: Focused on features (“Learn Facebook Ads, Instagram Growth, and TikTok Strategies”)
– Version B: Highlighted outcomes (“Turn Followers into Paying Customers in 30 Days”)
Result? Version B increased sign-ups by 34%—just by reframing the value.
Moral of the story? Don’t leave money on the table. Let’s optimize your landing page like a pro.
Step 1: What to Test on Your Landing Page
Not sure where to start? Here are the top elements to A/B test for maximum impact:
1. Headlines & Subheadlines
Your headline is the first impression—make it count.
🔹 Test:
– Outcome-focused vs. feature-focused
– Short vs. long headlines
– Questions vs. statements
Example:
– ❌ “Master social media marketing”
– ✅ “Turn Scrollers into Buyers with These 3 Proven Strategies”
2. Call-to-Action (CTA) Buttons
Your CTA is the gateway to sales. Small changes can make a big difference.
🔹 Test:
– Button color (e.g., orange vs. blue)
– Text (“Enroll Now” vs. “Get Instant Access”)
– Placement (above the fold vs. after testimonials)
Pro Tip: Use action-driven language—“Start My Journey” converts better than “Learn More.”
3. Pricing & Bundling Structure
How you present your course bundle affects perceived value.
🔹 Test:
– Single price vs. payment plans
– “Limited-Time Discount” vs. “Bonus Included”
– Tiered bundles (Basic, Pro, VIP)
Example:
– ❌ “$297 – Full Course Bundle”
– ✅ “$97/month (or $247 one-time – Save $50!)”
4. Social Proof & Testimonials
People trust real results more than your sales pitch.
🔹 Test:
– Video testimonials vs. text reviews
– Before/after case studies
– Star ratings vs. written quotes
Example:
– “I went from 0 to $5K/month after taking this course!” – [Name, Business] + screenshot
5. Images & Videos
Visuals can make or break engagement.
🔹 Test:
– Hero image (instructor vs. student success)
– Explainer video vs. bullet-point benefits
– Lifestyle shots vs. infographics
Step 2: How to Run an A/B Test (The Simple Way)
You don’t need complex tools to start. Here’s a beginner-friendly process:
1. Pick One Element to Test
Start small—don’t overwhelm yourself. Choose one variable (e.g., headline, CTA button).
2. Create Two Versions (A & B)
Use a tool like:
– Google Optimize (Free)
– Unbounce (Landing page builder)
– Thrive Architect (WordPress plugin)
3. Split Your Traffic Evenly
Send 50% of visitors to Version A and 50% to Version B.
4. Run the Test for 1-2 Weeks
Avoid stopping too early—wait for statistical significance (at least 100-200 visitors per version).
5. Analyze & Implement the Winner
Check metrics like:
– Conversion rate (% of visitors who sign up)
– Bounce rate (% who leave immediately)
– Time on page (engagement)
Pro Tip: Keep a log of your tests—what worked, what didn’t—so you can refine future pages.
Step 3: Monetizing Your Optimized Landing Page
Now that your landing page is converting better, how do you turn those leads into profit?
1. Upsell with a High-Ticket Offer
- Offer a VIP coaching add-on ($497+) for students who want 1:1 support.
- Example: “Love the course? Get personalized feedback with our Expert Coaching Package.”
2. Leverage Affiliate Partnerships
- Recommend tools (e.g., Canva, Kajabi) and earn affiliate commissions.
- Example: “Need a website? Get 30% off Hostinger (our recommended hosting provider).”
3. Build an Email List for Long-Term Sales
- Offer a free lead magnet (checklist, webinar) in exchange for emails.
- Nurture leads with automated email sequences selling your course.
4. Create a Membership Community
- Turn one-time buyers into recurring revenue with a $49/month community (like BizWiz Academy!).
- Example: “Join 1000+ entrepreneurs mastering online business—for less than your daily coffee.”
Final Thoughts: Test, Optimize, Repeat
A/B testing isn’t a one-and-done task—it’s an ongoing process. The more you test, the more you’ll learn about your audience and what drives conversions.
Your Action Plan:
1️⃣ Pick one element to test (start with headlines or CTAs).
2️⃣ Run a simple A/B test using free tools.
3️⃣ Analyze results and implement the winner.
4️⃣ Scale profits with upsells, affiliates, and email marketing.
Remember: Small tweaks lead to big wins. You’ve got this! 🚀
Ready to Optimize Your Course Bundle?
Join TheBizWiz Academy and get access to step-by-step training, a supportive community, and proven strategies—all for less than your daily latte.
👉 *
*Tagline: “Your coffee money. Our million-dollar skills.” 💡
What’s one landing page element you’ll test first? Drop a comment below—we’d love to hear your plan! 👇
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